Doctors who treat lung diseases are looking for a little respect. They make no bones about the fact that they need some press. After all, everyone knows about cancer, at least in wealthy countries. We use sunscreen, get mammograms, run 5Ks, wear pink ribbons, endow hospital wings.
To a lesser extent, it’s the same with heart disease. The manufacturers of packaged food have slapped “heart-healthy” labels on everything from cereal to snack foods. We all know that aerobic exercise is good for our hearts, even if most of us still don’t get enough of it.